New York Times : Trzista se oblikuju prema zeljama potrosaca

Signs of the shift abound. An example is the rise of Weblogs, or blogs, which are essentially online bulletin boards for discussion and polemics on any subject the blog owner deems worthwhile. Political blogs are the best known, but other blogs focus on industries and products. And influential blogs can shape market perceptions.
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"It's the collective I.Q. of the Internet coming to your aid," said James C. Spohrer, director for services research at Almaden.