You know, attention matters on the web.
I almost missed Amazon's S3 web service. Call it ''partial attention''.
First guess/tag/, you name it - giant hosting tarantula for all your web building needs. As someone said '' it's what for the architects is cheap land''.
From the FAQ:
Amazon S3 is based on the idea that quality Internet-based storage should be taken for granted. It helps free developers from worrying about where they are going to store data, whether it will be safe and secure, the costs associated with server maintenance, or whether they have enough storage available. The functionality is simple and robust: Store any amount of data inexpensively and securely, while ensuring that the data will always be available when you need it. Amazon S3 enables developers to focus on innovating with data, rather than figuring out how to store it.
Now, let's build something huge and Amazon will take care for hosting. Pay as you go.
So, what kind of company Amazon wants to become ? Maybe they should split their Amazon Web Service division into separate company ? With Alexa Web Search and Amazon's Mechanical Turk on board, they are operating in a different space then its retailing business, IMHO.