Facebook Data For Website Owners

Ask Facebook about your audience


Websites with Facebook widget where visitors can join the fan page ( example: Blackberry ) , could have a gold mine full with valuable information they could present to their advertisers.

I don't know whether Facebook shares this data with websites owners .

Just imagine the fan base of few thousands people who clicked '' like '' button. All these users share their personal information with Facebook and if shared, website owner could knew exactly their audiences.

No need for website owner to post polls, user surveys etc. The information is stored with Facebook.

The problem is that Facebook won't share it with websites, I presume. They will use it to drive advertising through Facebook platform.

Remember, Facebook’s advertising platform gives advertisers the ability to target their advertisements to Facebook users based on their demographic and psychographic information – including their likes and preferences.

Thought provoking article by Ed Dale.

Social Networking Tops

Internet Usage 2010

Via: Online Schools

Social Media Growth - April 2010

Facebook - YoY growth = 30 % ( 6,4 times more than twitter )
Twitter - YoY growth = 10 %

PHOTOS OF THE DAY

Billionth app

Croatia ready for 3rd party mobile services

The point of saturation.

Puls, a croatian market research agency, presented findings 2 months ago about croatian mobile habits and use.
I almost forgot about these findings.

They conducted interviews with croatian households ( n= 1.000 people, time frame- January 2007., people over 14 years old, national representative sample ).



Key findings:

- Penetration : 101 % ,

- Usage: 37 % photography, 25 % games, 21 % mp3, 16 % video clips, 13 % radio, 12 % content dowloading, 7 % web browsing, 7 % mobile e-mail

- Males and under 25 years old are using more actively multimedia, music, games and web browsing

For example, T-Mobile Croatia has ARPU of € 27 ( In Germany it has about 21 € ).
Tele2 has the biggest subsciber growth. Vipnet provides videocalling, HSDPA network with 7,2 downlink ( HSPU upgrade ) and is actively making inroads in fixed-mobile convergence with its VIP Homebox service.

Social signs in your hand

What your mobile phone says about you:

Nokia

Family-minded
Middle aged managers
Balance seekers
Health conscious

Motorola

Fashion conscious
Under 24
Fun seekers
Individualistic

Sony Ericsson

Ambitious young men
Professionals
Success driven
Individualistic

LG

Favourite of mums
Stay-at-home parents
Success driven
Harmony seekers

Samsung

Young women
Career focused
Success driven
Fun seekers

Via: WirelessDuniya and Stuff.co.nz

3G Stimulation

Finns did it ! Again !

Change the law and adoption goes up.
That's how Finns did for 3G adoption. The results are:

- almost half (40%) already use 3G services and every fourth (25%) is considering their adoption

- the most wanted 3G services are email (60%), map and route services (49%), and Internet (40% )

- According to comparative questionnaire studies, the use of 3G has increased more than six-fold from the previous year's 6 per cent to 40 per cent. Currently, there are more than 700,000 3G phones in use in Finland. A year ago, the number was only 50,000.

- the most wanted were email (60%), map and route services (49%), and Internet (40%). Next most popular were the news (39%), bank (37%), weather (33%), search (27%), music (21%) and television (19%).