Friday, 25 August 2017

Tips for Business Dining

Keep in mind that your image matters, especially when you're in a business environment. Thinking about it, I prepared this post to help you in your next Business Meal.

1- Shake hands with all present at the table. If necessary, introduce yourself. Concentrate on remembering your host/hostess’ name.

2- Remain standing until host sits.

3- Place your napkin on your lap after everyone is seated and after your host has moved his/her napkin.

4- Don’t ask the waiter to explain everything on the menu; you will annoy others and appear indecisive.

5- Let the host take the lead when ordering; this will give you an idea of what to eat. If he/she orders an appetizer, order one. If the host isn't first in line to order, then you can ask for his/her recommendation.

6- Don’t order the most expensive item on the menu and don’t order any unfamiliar food. Avoid sloppy hard to eat foods like spaghetti or ribs.

7- Don’t drink alcohol; if you choose to drink, limit it to one beer or glass of wine. Ordering iced tea is dignified and won’t raise the risk of you babbling about last weekend’s party.

8- If your place is set with more than one fork, begin from the outside and work your way in. And, please: Fork is in the left hand and knife in the right hand!

9- When looking at the place setting in front of you, remember: solids on your left (bread plate), liquids on your right (water, ice tea, coffee).

10- With dinner rolls, break off and butter one small piece of bread at a time on the plate; avoid making a sandwich.

11- Do keep your elbows off the table. Don’t use toothpicks in the presence of other.

12- Don’t over indulge; this is not your last meal.

13- When you are finished eating, place the knife and fork prongs down side by side on the plate with the handles at 4 o’clock; the waiter will understand this as the “I am finished” position.

14- Don’t argue over that check or offer to pay the tip; the host who invited you must take care of both. Remember: It’s a business meal.

15- Make sure you thank the host for the meal. Shake hands before you leave and maintain good eye contact.

Tuesday, 22 August 2017

Monday, 21 August 2017 Mission:
We started Skillshare to close the professional skills gap and provide universal access to high-quality learning. By teaching the skills needed in tomorrow’s world, Skillshare empowers people to advance their careers, improve their lives, and pursue the work they love.

Friday, 18 August 2017

To be an expert

Though as more people contribute content, the more important (and challenging) it becomes to establish oneself as an ‘expert.’ Here are ten ways to take a content marketing approach to establishing your thought leadership. Hop back on that expert horse by honing your content management skills.

1. Regularly update your blog. Regularity will not only increase name recognition, it will inspire trust amongst your readership that you are a leader. Post as much (or little) text as necessary, but post often. This is your opportunity to produce a variety of high-quality content, regularly, and with no restrictions.

2. Join a network where you can publish articles. This is different than hosting a blog, because you instantly join a network of users who are invested in spreading professional content. Without undermining the importance of maintaining a blog, publishing articles on a professional site leverages your content in a different way. (Articles are deemed as ‘professional’ without having to state so in the content itself.) Other platform users are automatically exposed to your content. Insightful, professional articles are especially crucial for those in B2B.

3. Guest post on sites/blogs that reach your target audience.

4. Utilize all of your social media channels. Push links from your blog, guest posts and network articles through Facebook, Twitter,Quora, Pinterest, StumbeUpon, Reddit, Digg. That should be a strong start.

5. Participate in interviews: Engage with those wishing to feature your expertise in newspaper/online print, magazine, radio, and local television. Not only will you be featured on their social media channels, this is an opportunity to have someone else announced that you are, in fact, an expert.

6. Write an article/post about your interview.

7. Be a guest speaker at an industry conference.

8. Publish seminars, lectures, guest talks on your blog and professional networks. This content does not even have to be new if the content is still relevant and valid.

9. Relate stories to difficult situations and explain your solutions for having overcome them.

10. Have others recommend you as an expert. This can come in the form of a recommendation on professional sites or a promotional ‘shout-out’ from someone in your industry.

11. Answer questions in your field. This requires you to make yourself available and present sites that provide solutions (Quora, exploreB2B).

12. Join discussions/online forums where you can position yourself as an expert. Be open to other ideas while clearly stating your prior knowledge in the subject through the use of facts and precise examples.


Thursday, 10 August 2017

Marketing Intelligence Tools

Top 100 tools to analyze, uncover and find out what your competitors are doing, using and succeeding with.

Compiled by Robin Good.