They are focusing on core businesses, and realised they can't compete with network operators on this segment.
Few years back, Nokia pushed multimedia services as a showcase of things to come. Club Nokia was hub for all those activities.
But these market segment is to small and in money terms-insignificant for them. Now, they give up.
It is estimated by analysts that fragmented market for ringtons globally is about 1,5-3.5 billion a year.
The service has been alternately as a huge future income generator or as a serious stumbling block to good operator relations.
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