Monday, 4 October 2004

Nokia corp: In hardware we belive !

Nokia won't sell ringtones, games, and other graphics anymore.
They are focusing on core businesses, and realised they can't compete with network operators on this segment.
Few years back, Nokia pushed multimedia services as a showcase of things to come. Club Nokia was hub for all those activities.
But these market segment is to small and in money terms-insignificant for them. Now, they give up.
It is estimated by analysts that fragmented market for ringtons globally is about 1,5-3.5 billion a year.
The service has been alternately as a huge future income generator or as a serious stumbling block to good operator relations.

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