Tuesday, 17 April 2007

Nokia widgets to charm

Woohy, woohaa, widgets. Hijack !

Andrew Orlowski hits Nokia for its widgets business strategy.
I have to disagree this time with him.

I belive he had mistaken Nokia's Web 2.0 marketing thingie-lingie language and the real reasons coming from the fact that UI concepts tend toward data-centric intefraces ( instead of list-based, now they are becoming more richer ).

I don't like Web 2.0 fancy schmency either, so I agree with him only on the part Nokia hadn't had to mentioned Web 2.0 at all.
But this time, Orlowski in the name of IT security whispers PC bloatware is coming...
We'll see.
I never liked or used widgets on my desktop, but mobile has much more sense, IMHO.

To me, there's real business logic to give web community tools to mobilise more easily their properties etc.

S60 will be software platform that enables the creation of widgets using familiar standards-based Web technologies.
Why uploading html pages ( sometimes ) when you can streamline those data more conveniently, faster and cheaper ?

Widgets will be distributed to users through several channels, one of which is WidSets, a popular consumer Internet service launched by Nokia, which allows users to personalize their mobile Internet experience.

Microsfot ZenZui bets on widgets
uLocate GPS widgets
GetMobio lifestyle portal
Properazzi widget for real estate

The conclusion:
Enticing vision of what the mobile deck could be if carriers opened their minds to the possibilities of a truly customizable interface. Even if this ether of floating widgets were just the front end to the content portion of a deck, it would be a vast improvement over what we have from any carrier now. First, it lowers the personalization bar so low that almost anyone with a Web connection could be enticed to manage his or her decks from a Web site.

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