7.4.07

Croatia ready for 3rd party mobile services



The point of saturation.

Puls, a croatian market research agency, presented findings 2 months ago about croatian mobile habits and use.
I almost forgot about these findings.

They conducted interviews with croatian households ( n= 1.000 people, time frame- January 2007., people over 14 years old, national representative sample ).



Key findings:

- Penetration : 101 % ,

- Usage: 37 % photography, 25 % games, 21 % mp3, 16 % video clips, 13 % radio, 12 % content dowloading, 7 % web browsing, 7 % mobile e-mail

- Males and under 25 years old are using more actively multimedia, music, games and web browsing


For example, T-Mobile Croatia has ARPU of € 27 ( In Germany it has about 21 € ).
Tele2 has the biggest subsciber growth. Vipnet provides videocalling, HSDPA network with 7,2 downlink ( HSPU upgrade ) and is actively making inroads in fixed-mobile convergence with its VIP Homebox service.

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