Tuesday, 19 June 2007

Google's secret feature inside iPhone ?

A magic carpet for the iPhone ? Google.

Google Phone project doesn't exist per se ( hardware ), the concept might be special software arrangment inside iPhone based on Google Maps & gLocal & gEarth API suite.

Location- aware web & mobile service/browser/app/code ( call it whatever you like ) that will serve as a glue between physical and virtual locations ( via object hyperlinking, sort of, call it information nuggets, placemarks etc. ) .
Suddenly, iPhone user could be having a '' cloud '' and exchange information with the surrounding ( other people, places etc. ).

Google will call your phone to connect you to the business you are searching ( just one example ).

I was doing much research lately about iPhone and possible Google phone so I looked into every possible scenario and found this one as the most appealing to all parties, including end users.

Something was missing all the time. We hear a lot of yelling like ''mobile, mobile, mobile'', then ''maps, maps, maps ''. Well, Google Maps. My maps, my local placemark, review, news...Google free call !

Why would I buy ( I'm in Croatia right now, so I won't ) a handset that costs $ 599 only to make calls, use multimedia etc. ?
Well, I've come to realise it might be worth the price ( I am on defensive and yet unconvinced when talkning about battery, Edge instead of 3G, GPS , and if it is about niche product which it is for start).

There's got to be something that will make Google go not just inside iPhone but to other mass phones on the market. It will NOT change the world solely with iPhone, but it will challenge the current thinking and the way we used to think about mobile.

Suddenly, we will be aware of another informational element ( geobrowsing, information geo layer ) and the wholy new way of making locally accessable information for the mobile phone ( can't say much more about the tech implementation it will be used- GPS probably not available from day 1., user will be asked to provide default location ).

Google will do just fine with extremelly targeted and personal ads. No need to elaborate that. Click-to-call.
Searches will be tailored to location, history of searches in that location , daytime, personal preferences and the results won't be the same for everybody.

But more important, Google will do the CALL for you when you search local businessess and will call you FOR FREE , unless you provide Google mobile number.

Google Phone Company , sort of ;)

Sort of informational / wireless cloud around our heads and authoring tools in our hands ( some authoring widgets for making user-generated content fo the location- annotation if you like ).

These are all ideas floating around a decade , in one or another form, but Apple and Google partnership could be real execution of these ideas.

And as I already said in my previous articles, if Apple succeeds in making the 'widget' the standard app delivery service for cell phone usage, then they can succeed in delivering the first mass-market entirely web-based computing platform and Google could get opportunity to for ''inovative'' software delivery ( the trend is there ).

Maybe my thought are only wild speculations and wishful thinking, but we will know everything on the 29th when iPhone ships ;)

Annotation of the Earth could become reality and sort of ''augmented reality'' perceived on the phone.
''The Google globe'' if you like and you are good to go if you are not privacy advocate ;)

All of this could lead to new way of using, organising and creating information, and Google will surely try to make sense out of this content bits and make a buck.

Here are my other articles about the similar subject during my research:

Google widgets for iPhone ?
Google Mobile Gadget ?
Mobile Web Tablet ( see the end of the article )


Wayne Smallman said...

Hi Zec and thanks for the comment on my 'blog. Always appreciated.

It's good to see that we're looking at the iPhone from the same sort of angles.

There's so much that Apple have got right with the iPhone, especially the timing, which has been perfect.

I'll probably buy one, once they're available over here in England.

The price is an issue, but the sheer simplicity and the enormous utility of the iPhone will probably help the iPhone pay its way and provide an interesting ROI, especially for businesses...

eparsons said...


I think you may be correct in recognising that after the iPhone hype is over we will begin to see a whole range of web 2.0 mobile apps developed for it and potentially other smart-phones. I think Steve got a hard time for note having announced a iPhone SDK, but really the future is going to be mobile web apps that go around the problems of platform differences and operator interference.


Zec said...

Wayne, Ed,

Thanks for your feedback and good points you made,
I am allways eager to expand on those thoughts .

So, things in mobility do change a lot this year.