Technology review: Gmail sidesteps the AppStore
Google took advantage of features of the browsers running on both platforms to create a Web application that looks and feels like one that has been downloaded onto the device.
It's even possible that more-powerful mobile Web apps could undercut some of the business of Apple's App Store
The user won't care whether the app is running out of a browser or is running directly on the phone, Sharma says, "as long as you get the same sort of experience." A developer also has much more control over the distribution of the software, and she can keep the revenue it generates instead of splitting it with a third-party distributor like Apple.