Sunday, 11 November 2007

iPhone launch in UK and Europe

Few people in the stores

Might be premature for any conclusion, but The Register has an interesting article.
United Kingdom stood cold to iPhone hype. At least for now.
Interesting part is when they cite mr. Ian, a reader from Souththampton, who offered his analysis in a post to Slashdot.
Might be very true for whole Europe:


As to why, I'm sure everyone knows, but here's a recap as to why it's not the saviour of the UK's mobile industry;

1. We're used to either paying for the phone, or the contract, but not both;

2. We're used to accessing mobile internet on 3G, which was rolled out wider and earlier here than across the USA;

3. There have been several competing devices launched recently, which appeal to a range of demographics; for example, techies will like the N95 while fashion victims will like the Prada wotsit;

4. It's quite chunky as phones go - which might sound pernickerty but the market here is very much geared towards fashionable, neat phones (for example, no manufacturer would dare launch a phone with an aerial here within the last few years as they look so dated, while I hear they're still available in the US).

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