Agrokor, T-Mobile And EPH In MVNO Croatian Adventure

Croatian business games with telecom flavor

Are they nuts ? Spring 2008 ?

Croatian consortium is preparing to launch KMOBILE brand next spring. I suppose MVNO but it's not clear yet.
''In order to expand mobile telecommunications offer on Croatian market.''So they say.

The members are: Agrokor Group, the largest privately owned company in Croatia and leading retail company, EPH - the leading Croatian Publishing House and T-Mobile Croatia the leading mobile communications company on Croatian market.

At the end of a day. It could be success.
Still, wise concept and execution is the key. I belive they have researched the market extremelly well. It's their modus operandi.
I'll be watching this unusual mobile move in Croatia and report back ;)
I have my opinion on this one, but won't tell ;))

But you know what ?
I read Ivica Todoric's interview given last week to Jutarnji list. Eventually, they ( or he has that big dream about ''global'' Agrokor ) could try to become global company with mobile business in the new ''new'' telecom business , but not in a Kmobile-way. No, no. ( yes, I forgot that's not their core business )
The strategy should be different.

MVNO is usually about simplifying mobile products and service ( overcomplexed businesses, like telecoms are ) with simple message- proposition and tailored marketing push.

Pop-Corn :)