Show me ! Don't tell.
The capitalism is teaching us that for any business startup you need to create business plan.
Although it helps to inform your investors about your business intentions and help you clear the path and your business journey, sometimes it makes more damage that good.
The business plan is too often static document. We need more dynamic document that documents various hypothesis and alternatives under the stress test of market forces and real customers.
We do this with a help of these tools: 1. ) Business Model Canvas Tool, 2.) Customer developement methodology, 3.) Lean start-up methodology.