Gamification is relatively awkard term for application of game play in various non-game situations.
Power Web User , game freaks and some social scientist are buzzing with this trendy term for some time.
It's usually very little understood. But it can be applied in e-commerce, news publishing, Web design, health, media etc.
I'm in contact with key people in Sillicon Valley who are main players in this buzzy field.
Saatchi S Gamification Study
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