Friday, 8 May 2009


Great example of sponsorship in an iPhone app

Adidas creates free iPhone guide to Berlin's street art.

The app’s interactive elements including rating and commenting functionalities, and letting users upload their own snaps of new art, which keeps the map cutting-edge at no extra cost to Adidas. Berlin is currently the only city on the Urban Art Guide's map, but plans are underway to develop similar guides for other cities.

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