Wednesday 27 June 2007

Steve Jobs doesn't understand mobility


OK, today ( 28.06.2007. ) I wrote follow up ( scroll down this post )

The first real iPhone reviews are in from a few influencers.

Walt Mossberg - Great, but not so great.
David Pogues- Great, but not so great.

Well, Steve, WiFi is NOT ubiquitous.
EDGE is not enough for browsing.
GPS is not inside iPhone.
Video camera ( ! ) is not inside iPhone.
$ 599 is too expensive.
iTunes won't work directly from a phone.
E-mail is not SMS. SMS is not email.
Removable battery , please


You better get those super-extra gMaps and 3D gEarth or image-processing capabilities on board or else...Eric will leave you ;)

Steve Jobs and the crew of ''mobile experts'' around him should relocate in Europe or Japan for a few months to understand mobility.
It's not that I had too many expectations ( well, in terms of UI it is a game-changer ).
I am currenly using mass mobile phone ( am not techie ) and I can record my videos, and much more here in Croatia.

OK, UI is superb. But everything is dejavu from previus releases.
For $ 599 I can get much better phone, and I won't worry much about UI.

Come to Croatia.

We are waiting for the 2nd iPhone generation and Europe's sale.

FOLLOW UP:

According to real user usage, data and app services should be in this order:

A 6 (six) Core:
In order of importance

1. Voice
2. SMS ( not so much in US )
3. Photo Camera & multimedia
4. Search ( info & news, people, places, maps )
5. Apps
6. E-mail

Services and apps tailored on those basic promises will be successful.

iPhone partly missed those realites and try to bypass some of them ( Wi-Fi instead 3G, email instead of SMS ( mobile phone is 1-to-1 medium - personal ) , not enough camera-centric ( or will be ? ), Maps as a proxy for ''search'', and apps not installed but used on the web ). Kind of too much PC-centric and not mobile-centric ( or is it just me ? )

According to what we know before public release.

Super Google Maps and image-recognition magic could could force me to change my thoughts :))

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