Wednesday, 27 June 2007

Steve Jobs doesn't understand mobility

OK, today ( 28.06.2007. ) I wrote follow up ( scroll down this post )

The first real iPhone reviews are in from a few influencers.

Walt Mossberg - Great, but not so great.
David Pogues- Great, but not so great.

Well, Steve, WiFi is NOT ubiquitous.
EDGE is not enough for browsing.
GPS is not inside iPhone.
Video camera ( ! ) is not inside iPhone.
$ 599 is too expensive.
iTunes won't work directly from a phone.
E-mail is not SMS. SMS is not email.
Removable battery , please

You better get those super-extra gMaps and 3D gEarth or image-processing capabilities on board or else...Eric will leave you ;)

Steve Jobs and the crew of ''mobile experts'' around him should relocate in Europe or Japan for a few months to understand mobility.
It's not that I had too many expectations ( well, in terms of UI it is a game-changer ).
I am currenly using mass mobile phone ( am not techie ) and I can record my videos, and much more here in Croatia.

OK, UI is superb. But everything is dejavu from previus releases.
For $ 599 I can get much better phone, and I won't worry much about UI.

Come to Croatia.

We are waiting for the 2nd iPhone generation and Europe's sale.


According to real user usage, data and app services should be in this order:

A 6 (six) Core:
In order of importance

1. Voice
2. SMS ( not so much in US )
3. Photo Camera & multimedia
4. Search ( info & news, people, places, maps )
5. Apps
6. E-mail

Services and apps tailored on those basic promises will be successful.

iPhone partly missed those realites and try to bypass some of them ( Wi-Fi instead 3G, email instead of SMS ( mobile phone is 1-to-1 medium - personal ) , not enough camera-centric ( or will be ? ), Maps as a proxy for ''search'', and apps not installed but used on the web ). Kind of too much PC-centric and not mobile-centric ( or is it just me ? )

According to what we know before public release.

Super Google Maps and image-recognition magic could could force me to change my thoughts :))

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