Highlight: Young iApple Developer

He's on stage like a young rock star.

His name's Pierce and is 14 years old and comes from Bay Area ( US West coast ).
Proud developer of CardShare app, recently approved by Apple in the AppStore.

An Interview explains a lot:

What does your CardShare application do?

Pierce Freeman: It allows you to exchange a virtual business card without any paper. You can include both personal and social networking details such as your name, phone number, e-mail address, and Twitter or Facebook details.

Twitter and Facebook. That's probably more important to a 14-year-old like yourself than, say, the business card aspects of it.

Maybe. But since I run an animal photography business and do Web design, I will be using my app quite a bit, as well as the regular details.

How many lines of code actually went into this application?

On both the server end and the client end, CardShare took over 11,000 lines of code.

What kind of software are we talking about? Is this Adobe software or Apple software? What did you use to create this?

Despite the Flash anxiety that's surrounding the iPad and the iPhone, I used both Adobe and Apple's software to create this. More specifically, the graphics in the application were done in Adobe Photoshop. In order to scale down and scale up the icon, I did it in Adobe Illustrator. Then all of the programming was done in Apple's Xcode or Espresso, which is a Web design utility.

When did you find time to develop this app?

I did this whole thing primarily out of school. I talked to some of my friends and teachers briefly about how they would use an app like this. But most of the sketching and everything was done at home, after school or on the weekends.

Presumably they don't have an iPhone application development class at your school? Or at least not yet?

Not yet. I may start that one.

Have you taken any formal programming classes?

No, I haven't. I'm completely self-taught.

So when I was your age, we used to program on Texas Instruments TI-83 calculators. Does anyone do that anymore?

I don't. I think that in some high schools they do program on graphing calculators. But that is out of my level of expertise.

So where do you find other people at your level of expertise? Are there communities out there where you can find people like yourself?

I have never met another 14-, 15- or 16-year-old, even a 17- or 18-year-old who programs for the iPhone and for the Mac and then integrates this with Web services. I assume there are maybe a very select few out there, and I'm very proud to be one of them. But there's definitely not some online forum or other discussion site where I could interact with kids. So I had most of my questions answered by the really nice people in the Mac independent software community. They guided me through the steps to create this, and I'm really appreciative for all their help

Hint: Forbes.com

Submit: iPad Apps

Apps submission process started.

Developers can send their apps till March 27, and after that no app will be accepted.

Guidelines to Submit iPad Apps

* Build and test your iPad application using iPhone SDK 3.2 beta 5 available on the iPhone Dev Center. Only iPad apps built with SDK 3.2 beta 5 will be accepted for this initial review.
* Upload your distribution signed app through iTunes Connect by Saturday March 27, 5pm PDT.
* The App Review Team will review your app on iPad and email you details about the readiness of your app.
* You will also receive additional information about submitting your app for final review before iPad ships.
* Only apps submitted for the initial review will be considered for the grand opening of the iPad App Store.

4 shorts

Gizmodo: Comparison of all the smartphone app stores

Yahoo Mobile: Abandons BB app. Focus on iPhone

El Reg: Second-generation of BlackBerry Storm with pictures

Prototype: Good looking Android phones could change the game. Design please.

4 shorts

Very sober article about unmaintained iPhone apps and slowdown in development:

Developers may depend on static libraries for which they don't have source code. This prevents them from rebuilding their applications using the 3.0 SDK. According to Snyder, this "effectively denies them the ability to take advantage of the new 3.0 APIs, and possibly permanently limits the lifetime of their app." Fortunately, he points out, most static libraries in use are either distributed with source or are maintained by companies like AdMob who very much want to keep them up to date.

This introduces a brand new puzzle into the iPhone development equation. Business plans that were predicated on getting applications ready for the 3.0 launch, whenever that should happen, must now start building 3.0 compatibility into their 2.x products. If a company wants to release a bug fix or offer any updated features over the next few months, they'll need to task their engineers with a whole new development effort. There's no way to keep programming for 2.x until 3.0 debuts.

Strategy Analytics: 900 % growth for Android phones in 2009. iPhone's growth 79 %. Still, I can't grasp how Google benefits directly from Android...

“Android has fast been winning healthy support among operators, vendors and developers. A relatively low-cost licensing model, its semi-open-source structure and Google’s support for cloud services have encouraged companies such as HTC, Motorola, Samsung, T Mobile, Vodafone and others to support the Android operating system. Android is now in a good position to become a top-tier player in smartphones over the next two to three years.”

How netbook revolution looks like ?

Whatever else netbooks bring to the table, the category's strongest selling point has been its low cost. Where once speed was everything, today's recession-rattled customers are willing to trade the power of full-fledged PCs for rock-bottom pricing.

Lenovo: What kind of future for netbooks ?
Touch, Win 7, bigger

So, there is still going to be a need for notebooks: some people will see netbooks as second devices, as companion devices – I just want to grab this when I go off to do whatever – but, other people are going to say, well, why own two things where I’ve got to worry about syncing them, where I need to make sure that the data is the same as on my other notebook. So, some people just don’t want that hassle either.

Bonus link:
Palm Foleo's rise from the death

Mobile store

What's in the shop for mobile apps ?
Crowded market. An old but good article with overview of AppStore competitors.

WEEKLY EDITION : 4 SHORTS

Wall Street Journal: Apple apps ahead

ReadWriteWeb: State of the smartphone

Video: Google profile

Facebook's threat already there ? : Google falling revenue

Bonus link:

Small business in Rome do their marketing on Facebook

Interview with Ivan Kalaica, croatian iPhone developer, about iPhone Apps

iPhone gold rush

OSIJEK, Croatia - I had a opportunity to talk with Ivan Kalaica, croatian iPhone developer at Osijek's Inchoo startup about various aspects of making and releasing iPhone apps for this magical phone.


One of the most interesting software sales environments on the planet is iPhone. Why programs on the phone ? Do these small programs/apps on the phone make our World better place ? Is this a secret for success ? Why now and not before few years ?

Answer is fairly simple. It’s simple and it is Apple’s. You can make very good money programming software for iPhone and have fun at the same time. Just like I do now. Apple makes world better place. :-) Just kidding but there is still some small amount of true in that sentence.

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Why iPhone mobile platform is your choice and since when you are developing apps for iPhone ?

Inchoo company gave me a chance to work along with Surgeworks company on iPhone development in October last year. I accepted the offer and I’m satisfied now I made that decision then. In beginning it was maybe little hard but now I can say I am happy I have then decided to work along with these great people.

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How many iPhone app developers are in Croatia according to your knowledge ?

I have heard that there are few guys but newer met them.

How long it takes to learn iPhone programming and what are your basic tools ? You do it alone or as a team play ?

It is really quick thing to learn it if you are determined. At inchoo.net and inchoo.hr you can find a few of the posts I have written about this topic. Well, in the beginning I have been learning alone but when I became sufficiently independent I started to work with Surgeworks iPhone dev team.

How many apps have you made to this date and how long it takes to develop an app? Is it expensive ?

As a part of Surgeworks I participate on few projects like DivineOffice, Prayer, projects that we do for many clients and for now only one app I have finished alone and that one is Dose.

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How do you find projects or ideas for iPhone development ?

We have two approach on this topic and those two are our internal projects and client projects. For example we have two internal projects: DivineOffice and Prayer application that is part of DivineOffice Ministry (you can check it out on divineoffice.org ) and rest are projects for client.

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Do you think we are right now in the middle of an iPhone gold rush just like it was in 1999 with dot.com projects ? How to stand out from the crowd ?

Don't be silent. There are many of great developers everywhere, but most of them work in busy environments and do not present themselves. I write about the things I work on and this helps me build a business network. Some of my readers are comrades developers and some of them are potentials clients who send inquiries.

Apple established marketplace for these apps with App store. What kind of apps are the most popular ( genres ) in Apple store and what's the quality of most apps ?

I don’t know much about this but I think that games have a big lead in App Store.

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After you make an app, how long it takes for an app to be approved by Apple and ready to go on sale ?

We had a really good experience with approving app issue. Longest time we had to wait was 7 days.

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Is there any marketing push needed when selling your app ? Marketing strategy ? Promotion ?

Some of the applications sell themselves by word of mouth and some need a promotion. We are mainly using online promotional methods like Google Adwords or other PPC marketing methods. In some cases, client had an established business network where spreading the word was much easier.

Great thing is that you can decide how much you would charge for your program ? Can an individual programmer live just from developing apps for iPhone, I mean make a living ?

That is the best thing about iPhone dev story. Yes, man can make an iphone app and live of it. Even better - Man can get rich. But I think it is better to form a team then be just an, how you say, individual programmer.

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Free app or app for a small fee ? When it is justified to ask for money for your app ?

This is the question you need to ask yourself before the development. If we plan to invest a lot of time and energy, we'll create a free app only if it will create promotional result. In other case, small fee is just fine.
There is one interesting fact. Free apps get much lower rates from visitors than $0.99 ones. Some people download and try just to give the lowest rate.

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Good thing is that you as a developer don't have to worry about billing . Is Apple good or evil when taking its cut ( 30 % ) for selling apps through Apple store ?

They are good guys because they do all of comercial job for you so you don’t need to bother with that. I think they deserve it.

There are more than 25.000 apps in the App Store. How do you think average user will find relevant apps in the future? How to solve discovery of apps on the iPhone ?

It depends on users interests. There are few of app’s that help average user to find an app for them. Actually, one app of that kind we have made for a client.

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What do you think about iPhone as mass market platform ( new editions of mass market phones coming maybe ) ? Is it doable in the future ? It seems iPhone is getting first mover advantage and gains tremendouse market share all around the world in the smartphone arena ?

iPhone is first of that kind and that is a big advantage ahead of all other. However, like similar devices, it will not last forever. In a few years, we will speak about it in the same way we are speaking about Commodore 64 now.

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What are the things you would like to be better in this whole Apple iPhone ecosystem ? What are shortcomings and stumble blocks for the platform ?

I think there is space for improvement in Apple's appy sales reports. The reports are not very user friendly.

Should web publishers optimize their websites for iPhone ? What's the relation between iPhone optimized web ( WebKit browsers ) and mobile web in general ? Iphone web pages are more usable then mobile web in general , IMHO.

Of course they should. For example, there are many plugins and themes for the Wordpress that can converted site to fit iPhone web browser which one can implement in his website.

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Is there correlation between iPhone on-device apps and iPhone web apps? Which one is more usable and is there any overlapping ?


It depends what you need. Pure logic. I think that in general both of them are winning combination.

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What's the future for Inchoo, a startup company from Osijek, in regard to iPhone development ? What's your target market ?

I hope that number of iPhone developers in Croatia will grow up and when that happens I honestly hope that there will be few brave ones that will try to work as a part of Inchoo iphone dev team. We are waiting. Our target market are a good business in all the world. We do not have any localized promotional activities.

Should croatian companies ( media companies, publishers, software firms ) pay attention to this booming market and how ? For marketing purpose perhaps ?

I think that the answer to this question must or will be found out by every preferable company owner soon.

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What do you expect from future iPhone releases ? Do you think there will be more access to device capabilities which will lead to new breath of amazing apps ?

Well, 3.0 SDK has came out and I've seen enough. I will be atrocious and will say no more then just amazing. If guy’s from Apple continue to develop things like they did so far, iPhone might become something like tricoder from Star Trek. :-)

Do you see Google Android project as a serious competion to iPhone ? Google Android Market / RIM AppWorld /Nokia Ovi / Windows Mobile vs. Apple store ?

Nope.

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What would you do differently when looking back at your released apps ?

Good job. :-)
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How do you keep up with developer news ? Where to look on the Web for staying up to date with iPhone development ?

There are many sources on the web where you can find fresh news but the main source is the Apple’s iPhone Dev Center.


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Describe iPhone in one sentence as an iPhone owner ? What it means to you ?

Great thing and everything - tricoder!

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Ivan, thanks for your time and great insight !

GOOGLE BELIVES IN WEB APPS

Different aproach. Not the AppStore




Technology review: Gmail sidesteps the AppStore

Google took advantage of features of the browsers running on both platforms to create a Web application that looks and feels like one that has been downloaded onto the device.

It's even possible that more-powerful mobile Web apps could undercut some of the business of Apple's App Store

The user won't care whether the app is running out of a browser or is running directly on the phone, Sharma says, "as long as you get the same sort of experience." A developer also has much more control over the distribution of the software, and she can keep the revenue it generates instead of splitting it with a third-party distributor like Apple.

PHOTOS OF THE DAY

Billionth app

IPHONE APPSTORE SECRETS

To advertise or to not advertise

iPhone AppStore Secrets - Pinch Media

View more presentations from pinchmedia.

Bonus link:
iPhone app buyers survey

AppStore on the Web as it looks in iTunes