21Publishing is interesting solution for everyone who wants to run weblogging service out of box and it is aimed for groups and organizations. That's how they are trying to be differerent.
But it comes at cost. As far as I can get, it's blog portal that one can set up and offer blog hosting for other users. No need to find programmers to build blogging tool from scratch. It's all there .
See how this wizzard explains !
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