At the top of Google searches
Since yesterday I had set up 5 Google Ads campaigns.
Ads promote my recruiting business.
At first sceptical, it proved effective. One client was able to find me on Google and we made a deal.
It was the owner of a restaurant who had found me this way. He searched for staff to hire.
But not everything was great.
After 2 weeks I had to remove the ads. Too many people clicked on the ads. These clicks were non-relevant and from people who were not interested in my offering. It wasted my ad spending.
I should have set up only one campaign, not five. In the next iteration I'll do that.
I am happy with search words I bought, but need to be more precise. Too many generic terms ( broad match ) is not good.
The beauty of these campaings is that you can tweek them as you wish and when you wish. Good thing is that you can set up ads without any outside help, it's that easy. You don't have to be marketing guru to do this.
The whole point of these search ads is to get leads - new clients. The cost is very reasonable.
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