Business Model Canvas

The Business Model Canvas was proposed by Alexander Osterwalder based on his earlier book: Business Model Ontology. It outlines several prescriptions which form the building blocks for the activities. It enables both new and existing businesses to focus on operational as well as strategic management and marketing plan.

The canvases are the core tools we use when assessing the viability of a business idea, a start-up or a feature. It’s a quick and effective way to visualize the hypotheses and assumptions you are making about your business.