The goal is open software stack for ''magic'' phone ( any phone ) . Build it as you like, but keep it open to all. Google made alliance and tries to bring it alive.
The strategy that worked when internet was young. But will it work in the mobile bussines ?
Android will deliver a complete set of software for mobile devices: an operating system, middleware and key mobile applications. On November 12, we will release an early look at the Android Software Development Kit (SDK) to allow developers to build rich mobile applications.
Well, what's then with LiMo initiative ? Some thinks it's here to stay as well.
Here's a short summary and notes of Google conference call ( source: Gizmodo )
Live: Google's gPhone Open Handset Alliance Conference Call
9:52: Call done. Archive below.
9:50: USA Today asks about gphone name again. Coming? Another way to think about the gphone, says Andy, is that there will be 1,000s of Google phones, some you like, some you don't.
9:46: NYTimes asks what kinds of agreements will be in place between carriers and google on ads, and will they have to share ad revenue with carriers? And will this phone change business models in the phone industry? Google answers: Sharing is likely. Our strategy is to share. Android allows it, but doesn't require it. If anything, it provides additional opportunity.
9:44: Sasha asks if its possible to create completely locked down phones. It is, apparently, but Google says that you can do that, according to the license, such a device wouldn't be able to run many apps and would be much less powerful and competitive.
9:43: So if you don't like the phone you get from your carrier, if it's android, you're free to switch it up? Google: "that's an answer for the carriers."
9:39: How will this phone compete with development communities of other OSes, and will yet another platform fragment the dev community. The difference, Andy says, that this one is open. And it's open source. Eric says that because of this, even competitors might both pick it up, if the platform is good enough.
9:39: Eric says he could picture using iPhone in one hand and Android in the other. Strange.
9:33: Chicago Tribune asks what the diff is between the Gmail apps on phones now, and the android ones. Eric answers that the gphone, with a real browser, won't need customized programs and websites, so it'll be easy for devs to support the phone by supporting any desktop browser. Android will be the first to do this broadscale.
9:29: Someone asks, were Microsoft, RIM, and Apple to join the alliance, and what did they say? The question is being dodged but he says the alliance is open and if people want to join they can.
9:29 Financial Times asks if a real gPhone is coming. Eric says that we're not announcing, but if we were to, this would be the platform for it.
9:27: WSJ asks about Google's web applications and ads will work with the new platform. Andy responds that Google's flexible ad platform should be fine, esp since one part of Android is a very robust HTML browser. But you won't see an ad driven browser on this phone for some time.
9:24: BBC is on. They're asking if HTC is going to use Android exclusively. Peter Chou says that they're going to be using all OSes equally. Moto says that this is important to accelerate their development, but they do have some commitments from other OS devs.
9:23: The Q&A is starting.
9:21 Sergei Brin: Sergei is talking about how linux helped him start Google, and now he hopes that they can use open source to develop great handsets. Today's mobile devices were more powerful than the servers he was using 10 years ago, so he's excited.
9:19: VP of China Mobile, biggest carrier in the world. An open mobile platform will accelerate China's smartphone adoption, he believes.
9:16: Ed Zander, CEO of Motorola is on the phone. Says nothing about handset development.
9:13 Paul Jacobs, CEO of Qualcomm, is speaking. He's chatting about 3G. Qualcomm has been working on Android for the last year, committing significant resources. They've been working on the 7000 chipsets for ideal multimedia functionality. They're upcoming snapdragon chipset will do better data throughput, 3d, GPS, and mobile TV at better power consumption.
9:11: Peter Chou, CEO of HTC Corp is speaking. He believes that the point of a mobile phone OS is to provide quick access to the content and functionality of a mobile phone. Android can do this, he believes. We plan to release the first mobile phone in the second half of 2008 with others to follow. "Windows Mobile Sucks!" Just kidding, he didn't say that.
9:08: René Obermann, CEO of Deutsche Telekom, parent company of T-Mobile, is speaking. Squishy quotes but no new data...our current plans include the launch of an android handset in 2008 in the EU and US with heavy wireless and web2.0 capabilities.
9:07: Eric is saying that users want better features. And that you couldn't do this with one company. That's why they've started the alliance of 34 companies.
Access to less expensive phones with more services and better UIs. Elliot Speaking.
9:06: We want to start a mobile phone platform that includes new services and features we couldn't imagine today. First mobile phone platform stack, including OS, apps, etc. Most liberal open source license, too. It's important to say that this isn't an announcement of the Googlephone. It's the announcement of a platform for lots of phones.
9:05 Started. Eric Schmidt is here and speaking.
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